Top 8 Most Popular E-Commerce Websites in India (2024)

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The fact about India’s e-commerce market is that India has been on the rise for quite a while. Since lockdown, it has skyrocketed, as users easily order goods, groceries as per their convenience directly to their home and that too without setting the foot outside. Apart from convenience of ordering from home, online shopping websites provide some excellent discounts to their new and existing users from time to time. So, today we have compiled a list of top e-commerce websites in India that range from all-in-one e-commerce websites to some niche specific websites.


Amazon

Amazon was first launched in July 1994 by Jeff Bezos and Launched its Indian version in 2014. Amazon is an e-commerce giant and the biggest in the world. From Automobile parts to Children toys. Electronic Gadgets to Adult diapers Amazon has it all. Amazon.in is also number one in India in terms of e-commerce sales. Alexa products, which is an Amazon brand, are also widely popular.


Flipkart

Founded in 2007 as an online book Store, Flipkart is an Indian version of amazon. It was the biggest e-commerce website before Amazon came to India. Flipkart is now owned by American Company Walmart. It has nearly identical products as Amazon. During the lockdown, the Flipkart supermarket blew up. Flipkart provided groceries directly to home during the time of the pandemic in smaller towns.


Snapdeal

Founded in 2010 IIT alumnus, snapdeal is yet another Indian e-commerce startup. It has a huge variety of products such as electronics, home and kitchen, toys, fashion, health, beauty etc. Though Snapdeal has been lacking behind by a long shot from Amazon and Flipkart it is still very popular and provides some awesome deals to its customers.


Also Read: hey if you want to start an e-commerce business read this post on how to start an e-commerce business.


Croma

Croma is a subsidiary of the Tata group and was founded in 2006 as an offline store. But as the internet became popular Croma expanded its business online. The Tata subsidiary mainly deals in Electronics goods from Smart LEDs, Laptops, Smartphones, Printers to Refrigerators, ACs, Coolers etc. Croma has its stores present in more than 32 cities and also ships to cities where there are no Croma outlets.


Nykaa

Nykaa was founded in the year 2012 as an e-commerce website but later opened an offline store on the premises of Indira Gandhi International Airport, New Delhi. Nykaa focuses on selling beauty products, skincare, cosmetics, personal care appliances etc. In the last couple of years, Nykaa has also launched its own products that are very popular.


Ajio

Ajio.com is a subsidiary of Reliance Retail which is a subsidiary of Reliance Group which is owned by Mukesh Ambani, the richest man in India. Ajio.com is an online-based website that sells Clothing, Shoes, and accessories for both men and women. Ajio provides excellent deals to its customers and nearly all clothing, accessories and shoes of all popular brands are widely available.


Myntra

Myntra just like Ajio is an online clothing, shoes, accessories selling website that is owned by Flipkart.com. Myntra was launched way back in 2007 and was acquired by Flipkart in the year 2014. Myntra holds an excellent collection of clothing, shoes and accessories from both International and Local Brands. Myntra has also helped to bring recognition to a lot of local brands.


Tata Cliq

Tata Cliq is an online commerce website of the Tata group based in Mumbai. It was founded in the Summer of 2016 and has a wide variety of products. That includes smartphones, laptops, TVs, washing machines, Refrigerators, Clothing and Accessories and many more. The Tata Cliq store mainly focuses on products manufactured by Tata Group for example Voltas, and Voltas Beko.