A global brand valuation consultancy’s yearly study, titled “Hotels 50 2022,” honours the world’s most valuable and powerful hotel brands.
Taj, world’s strongest hotel brand
According to the newest research from the renowned brand valuation consultancy, Brand Finance, Indian Hotels Company’s Taj has been named the world’s strongest hotel brand, while Hilton (brand value up 58% to US$12.0 billion) has extended its reign as the world’s most valuable hotels brand.
The yearly study ‘Hotels 50 2022’ by the world’s premier brand valuation consultant honours the most valuable and powerful hotel brands throughout the world.
Taj scored an overall Brand Strength Index of 88.9 out of 100, with AAA ratings for consumer familiarity, staff happiness, corporate reputation, and world-class customer service.
Valuable Hotel Brands
When it comes to the most valuable hotel brands, Hilton Hotels and Resorts comes out on top with a brand worth of USD 12 billion, followed by Hyatt with USD 5.9 billion and Holiday Inn with USD 4.2 billion respectively. Holiday Inn comes in third place.